APA (7th ed.) Citation

Evangelista, V. M., & Regis, R. G. (2020). A multiobjective approach for maximizing the reach or GRP of different brands in TV advertising. International transactions in operational research, 27(3), 1664-1698. https://doi.org/10.1111/itor.12481

Chicago Style (17th ed.) Citation

Evangelista, Vivian M., and Rommel G. Regis. "A Multiobjective Approach for Maximizing the Reach or GRP of Different Brands in TV Advertising." International Transactions in Operational Research 27, no. 3 (2020): 1664-1698. https://doi.org/10.1111/itor.12481.

MLA (9th ed.) Citation

Evangelista, Vivian M., and Rommel G. Regis. "A Multiobjective Approach for Maximizing the Reach or GRP of Different Brands in TV Advertising." International Transactions in Operational Research, vol. 27, no. 3, 2020, pp. 1664-1698, https://doi.org/10.1111/itor.12481.