To shop or not: Understanding Chinese consumers’ live-stream shopping intentions from the perspectives of uses and gratifications, perceived network size, perceptions of digital celebrities, and shopping orientations

•Hedonic, social, and utilitarian gratifications motivate live-stream shoppers.•Perceived network size predicted perceived enjoyment, social interaction and presence, and utility.•Mediating role of experienced-focused orientation was validated.•Mediating roles of the perceptions of digital celebriti...

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Bibliographic Details

Published in:	Telematics and informatics Vol. 59; p. 101562
Main Author:	Ma, Yingying
Format:	Journal Article
Language:	English
Published:	Elsevier Ltd 01.06.2021
Subjects:	E-commerce Live-stream shopping Perceived network size Perceptions of digital celebrities Shopping orientations U&G Live-stream shopping E-commerce Perceived network size Shopping orientations Perceptions of digital celebrities U&G
ISSN:	0736-5853, 1879-324X
Online Access:	Get full text
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