Adtech and Real-Time Bidding under European Data Protection Law

This article discusses the troubled relationship between contemporary advertising technology (adtech) systems, in particular systems of real-time bidding (RTB, also known as programmatic advertising) underpinning much behavioral targeting on the web and through mobile applications. This article anal...

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Vydané v:	German law journal Ročník 23; číslo 2; s. 226 - 256
Hlavní autori:	Veale, Michael, Zuiderveen Borgesius, Frederik
Médium:	Journal Article
Jazyk:	English
Vydavateľské údaje:	Toronto Cambridge University Press 01.03.2022
Predmet:	Advertisements Advertising Behavior Data integrity Data processing General Data Protection Regulation Infrastructure Internet Internet access Intervention Law Online advertising Privacy Protection Security Servers Software Technology Third party Transparency URLs Web analytics Websites
ISSN:	2071-8322, 2071-8322
On-line prístup:	Získať plný text
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