Adtech and Real-Time Bidding under European Data Protection Law

This article discusses the troubled relationship between contemporary advertising technology (adtech) systems, in particular systems of real-time bidding (RTB, also known as programmatic advertising) underpinning much behavioral targeting on the web and through mobile applications. This article anal...

Full description

Saved in:

Bibliographic Details
Published in:	German law journal Vol. 23; no. 2; pp. 226 - 256
Main Authors:	Veale, Michael, Zuiderveen Borgesius, Frederik
Format:	Journal Article
Language:	English
Published:	Toronto Cambridge University Press 01.03.2022
Subjects:	Advertisements Advertising Behavior Data integrity Data processing General Data Protection Regulation Infrastructure Internet Internet access Intervention Law Online advertising Privacy Protection Security Servers Software Technology Third party Transparency URLs Web analytics Websites
ISSN:	2071-8322, 2071-8322
Online Access:	Get full text
Tags:	Add Tag No Tags, Be the first to tag this record!

Be the first to leave a comment!