Predicting tourists' health risk preventative behaviour and travelling satisfaction in Tibet: Combining the theory of planned behaviour and health belief model

Both the theory of planned behaviour (TPB) and the health belief model (HBM) are important theories to analyse health-related behaviours; however, few studies have combined these theories to explore health risk issues in the tourism context. This paper explores the relationships underlying travelers...

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Vydané v:Tourism management perspectives Ročník 33; s. 100589
Hlavní autori: Huang, Xingyu, Dai, Shanshan, Xu, Honggang
Médium: Journal Article
Jazyk:English
Vydavateľské údaje: Elsevier Ltd 01.01.2020
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ISSN:2211-9736, 2211-9744
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Abstract Both the theory of planned behaviour (TPB) and the health belief model (HBM) are important theories to analyse health-related behaviours; however, few studies have combined these theories to explore health risk issues in the tourism context. This paper explores the relationships underlying travelers' health beliefs, attitudes, self-efficacy, preventative behaviours, and travelling satisfaction during trips to high-altitude destinations. Tibet in China was chosen as the case and the data are analysed by Mplus 7.4 with the WLSMV estimator. The results show that perceived susceptibility and perceived benefit can be regarded as important antecedent beliefs in attitudes toward preventative behaviours; health beliefs and self-efficacy positively influence preventative behaviours; and there are significant indirect relationships from health beliefs to preventative behaviour. Moreover, risk preventative behaviour is found to be a positive determinant of travelling satisfaction during a trip. Findings also revealed that TPB can be supported and extended by combining constructs of HBM. •Health beliefs are important antecedents of preventative behavior.•There are significant indirect relationships from health beliefs to preventative behavior via attitude.•Preventative behavior is a positive determinant of travelling satisfaction.•The TPB and HBM are combined to understand tourist risk preventative behavior and travelling satisfaction.•The TPB is extended by combining constructs of HBM.
AbstractList Both the theory of planned behaviour (TPB) and the health belief model (HBM) are important theories to analyse health-related behaviours; however, few studies have combined these theories to explore health risk issues in the tourism context. This paper explores the relationships underlying travelers' health beliefs, attitudes, self-efficacy, preventative behaviours, and travelling satisfaction during trips to high-altitude destinations. Tibet in China was chosen as the case and the data are analysed by Mplus 7.4 with the WLSMV estimator. The results show that perceived susceptibility and perceived benefit can be regarded as important antecedent beliefs in attitudes toward preventative behaviours; health beliefs and self-efficacy positively influence preventative behaviours; and there are significant indirect relationships from health beliefs to preventative behaviour. Moreover, risk preventative behaviour is found to be a positive determinant of travelling satisfaction during a trip. Findings also revealed that TPB can be supported and extended by combining constructs of HBM. •Health beliefs are important antecedents of preventative behavior.•There are significant indirect relationships from health beliefs to preventative behavior via attitude.•Preventative behavior is a positive determinant of travelling satisfaction.•The TPB and HBM are combined to understand tourist risk preventative behavior and travelling satisfaction.•The TPB is extended by combining constructs of HBM.
ArticleNumber 100589
Author Xu, Honggang
Huang, Xingyu
Dai, Shanshan
Author_xml – sequence: 1
  givenname: Xingyu
  surname: Huang
  fullname: Huang, Xingyu
  organization: School of Sport, Tourism and Hospitality Management, Fox School of Business, Temple University, Philadelphia, PA, USA
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  givenname: Shanshan
  orcidid: 0000-0001-9067-2748
  surname: Dai
  fullname: Dai, Shanshan
  email: daishsh3@mail.sysu.edu.cn
  organization: School of Tourism Management, Sun Yat-sen University, Zhuhai, Guangdong, P. R. China
– sequence: 3
  givenname: Honggang
  surname: Xu
  fullname: Xu, Honggang
  organization: School of Tourism Management, Sun Yat-sen University, Zhuhai, Guangdong, P. R. China
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Keywords Travelling satisfaction
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Snippet Both the theory of planned behaviour (TPB) and the health belief model (HBM) are important theories to analyse health-related behaviours; however, few studies...
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StartPage 100589
SubjectTerms Health belief model
Risk preventative behaviour
Theory of planned behaviour
Tibet
Travel health
Travelling satisfaction
Title Predicting tourists' health risk preventative behaviour and travelling satisfaction in Tibet: Combining the theory of planned behaviour and health belief model
URI https://dx.doi.org/10.1016/j.tmp.2019.100589
Volume 33
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