Do gender identities of femininity and masculinity affect the intention to buy ethical products?

This study shows that gender identity affects ethical intentions. We investigate the intention to purchase ethical products through a survey study among young consumers in Italy. Measures of planned behavior, internal ethics, self‐identity, and moral harm, together with proxies for individual gender...

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Bibliographic Details

Published in:	Psychology & marketing Vol. 37; no. 3; pp. 384 - 397
Main Author:	Pinna, Mariella
Format:	Journal Article
Language:	English
Published:	Hoboken Wiley Periodicals Inc 01.03.2020
Subjects:	attitude‐intention gap ethical decision‐making Ethics Femininity Gender identity Masculinity theory of planned behavior youth Italy
ISSN:	0742-6046, 1520-6793
Online Access:	Get full text
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