Creepiness: Its antecedents and impact on loyalty when interacting with a chatbot

Consumers sometimes describe their experience of interacting with artificial intelligence‐based human‐like chatbots as creepy. This study investigates the antecedents of creepiness (i.e., the chatbot's usability, privacy concerns, and user variables such as technology anxiety and the need for h...

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Bibliographic Details

Published in:	Psychology & marketing Vol. 38; no. 12; pp. 2339 - 2356
Main Authors:	Rajaobelina, Lova, Prom Tep, Sandrine, Arcand, Manon, Ricard, Line
Format:	Journal Article
Language:	English
Published:	Hoboken Wiley Periodicals Inc 01.12.2021
Subjects:	artificial intelligence Brand loyalty chatbot Chatbots Consumers creepiness loyalty Privacy privacy concerns privacy paradox technology paradox Usability
ISSN:	0742-6046, 1520-6793
Online Access:	Get full text
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