A new uncertain multi-objective programming model with chance-entropy constraint for advertising promotion

The COVID-19 outbreak has forced people to stay at home to prevent the spread of the virus. In this case, social media platforms have become the main communication venue for people. Online sales platforms have also become the main field for people's daily consumption. So, how to make full use o...

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Veröffentlicht in:	Journal of ambient intelligence and humanized computing Jg. 14; H. 7; S. 9651 - 9665
Hauptverfasser:	Jin, Meiling, Liu, Fengming, Ning, Shize, Liu, Chang, Gao, Chunhua
Format:	Journal Article
Sprache:	Englisch
Veröffentlicht:	Germany Springer Nature B.V 01.07.2023 Springer Berlin Heidelberg
Schlagworte:	Advertising Algorithms Constraint modelling Decision making Digital media Disease control Entropy Leadership Linear programming Marketing Mathematical programming Multiple objective analysis Optimization Original Research Pharmaceutical industry Probability distribution Product development Production planning Social networks Web portals Uncertain multi-objective programming Key Opinion Leader (KOL) Advertising promotion Chance-entropy constraint Uncertain variables
ISSN:	1868-5137, 1868-5145
Online-Zugang:	Volltext
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