A new uncertain multi-objective programming model with chance-entropy constraint for advertising promotion

The COVID-19 outbreak has forced people to stay at home to prevent the spread of the virus. In this case, social media platforms have become the main communication venue for people. Online sales platforms have also become the main field for people's daily consumption. So, how to make full use o...

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Vydáno v:	Journal of ambient intelligence and humanized computing Ročník 14; číslo 7; s. 9651 - 9665
Hlavní autoři:	Jin, Meiling, Liu, Fengming, Ning, Shize, Liu, Chang, Gao, Chunhua
Médium:	Journal Article
Jazyk:	angličtina
Vydáno:	Germany Springer Nature B.V 01.07.2023 Springer Berlin Heidelberg
Témata:	Advertising Algorithms Constraint modelling Decision making Digital media Disease control Entropy Leadership Linear programming Marketing Mathematical programming Multiple objective analysis Optimization Original Research Pharmaceutical industry Probability distribution Product development Production planning Social networks Web portals Uncertain multi-objective programming Key Opinion Leader (KOL) Advertising promotion Chance-entropy constraint Uncertain variables
ISSN:	1868-5137, 1868-5145
On-line přístup:	Získat plný text
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