A new uncertain multi-objective programming model with chance-entropy constraint for advertising promotion

The COVID-19 outbreak has forced people to stay at home to prevent the spread of the virus. In this case, social media platforms have become the main communication venue for people. Online sales platforms have also become the main field for people's daily consumption. So, how to make full use o...

Ausführliche Beschreibung

Gespeichert in:

Bibliographische Detailangaben
Veröffentlicht in:	Journal of ambient intelligence and humanized computing Jg. 14; H. 7; S. 9651 - 9665
Hauptverfasser:	Jin, Meiling, Liu, Fengming, Ning, Shize, Liu, Chang, Gao, Chunhua
Format:	Journal Article
Sprache:	Englisch
Veröffentlicht:	Germany Springer Nature B.V 01.07.2023 Springer Berlin Heidelberg
Schlagworte:	Advertising Algorithms Constraint modelling Decision making Digital media Disease control Entropy Leadership Linear programming Marketing Mathematical programming Multiple objective analysis Optimization Original Research Pharmaceutical industry Probability distribution Product development Production planning Social networks Web portals Uncertain multi-objective programming Key Opinion Leader (KOL) Advertising promotion Chance-entropy constraint Uncertain variables
ISSN:	1868-5137, 1868-5145
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Abstract	The COVID-19 outbreak has forced people to stay at home to prevent the spread of the virus. In this case, social media platforms have become the main communication venue for people. Online sales platforms have also become the main field for people's daily consumption. So, how to make full use of social media to carry out online advertising promotion, and then achieve better marketing, is one of the core issues that the marketing industry must pay attention to and solve. Therefore, this study takes the advertiser as the decision-maker, maximizes the number of full playing, likes, comments and forwarding, and minimizes the cost of advertising promotion as the decision-making goals, and Key Opinion Leader (KOL) selection as the decision vector. Based on this, a multi-objective uncertain programming model of advertising promotion is constructed. Among them, the chance-entropy constraint is proposed by combining the entropy constraint and the chance constraint. In addition, the multi-objective uncertain programming model is transformed into a clear single-objective model through mathematical derivation and linear weighting of the model. Finally, the practicability and effectiveness of the model are verified by numerical simulation, and decision-making suggestions for advertising promotion are put forward.
AbstractList	The COVID-19 outbreak has forced people to stay at home to prevent the spread of the virus. In this case, social media platforms have become the main communication venue for people. Online sales platforms have also become the main field for people's daily consumption. So, how to make full use of social media to carry out online advertising promotion, and then achieve better marketing, is one of the core issues that the marketing industry must pay attention to and solve. Therefore, this study takes the advertiser as the decision-maker, maximizes the number of full playing, likes, comments and forwarding, and minimizes the cost of advertising promotion as the decision-making goals, and Key Opinion Leader (KOL) selection as the decision vector. Based on this, a multi-objective uncertain programming model of advertising promotion is constructed. Among them, the chance-entropy constraint is proposed by combining the entropy constraint and the chance constraint. In addition, the multi-objective uncertain programming model is transformed into a clear single-objective model through mathematical derivation and linear weighting of the model. Finally, the practicability and effectiveness of the model are verified by numerical simulation, and decision-making suggestions for advertising promotion are put forward. The COVID-19 outbreak has forced people to stay at home to prevent the spread of the virus. In this case, social media platforms have become the main communication venue for people. Online sales platforms have also become the main field for people's daily consumption. So, how to make full use of social media to carry out online advertising promotion, and then achieve better marketing, is one of the core issues that the marketing industry must pay attention to and solve. Therefore, this study takes the advertiser as the decision-maker, maximizes the number of full playing, likes, comments and forwarding, and minimizes the cost of advertising promotion as the decision-making goals, and Key Opinion Leader (KOL) selection as the decision vector. Based on this, a multi-objective uncertain programming model of advertising promotion is constructed. Among them, the chance-entropy constraint is proposed by combining the entropy constraint and the chance constraint. In addition, the multi-objective uncertain programming model is transformed into a clear single-objective model through mathematical derivation and linear weighting of the model. Finally, the practicability and effectiveness of the model are verified by numerical simulation, and decision-making suggestions for advertising promotion are put forward.The COVID-19 outbreak has forced people to stay at home to prevent the spread of the virus. In this case, social media platforms have become the main communication venue for people. Online sales platforms have also become the main field for people's daily consumption. So, how to make full use of social media to carry out online advertising promotion, and then achieve better marketing, is one of the core issues that the marketing industry must pay attention to and solve. Therefore, this study takes the advertiser as the decision-maker, maximizes the number of full playing, likes, comments and forwarding, and minimizes the cost of advertising promotion as the decision-making goals, and Key Opinion Leader (KOL) selection as the decision vector. Based on this, a multi-objective uncertain programming model of advertising promotion is constructed. Among them, the chance-entropy constraint is proposed by combining the entropy constraint and the chance constraint. In addition, the multi-objective uncertain programming model is transformed into a clear single-objective model through mathematical derivation and linear weighting of the model. Finally, the practicability and effectiveness of the model are verified by numerical simulation, and decision-making suggestions for advertising promotion are put forward.
Author	Liu, Fengming Ning, Shize Jin, Meiling Gao, Chunhua Liu, Chang
Author_xml	– sequence: 1 givenname: Meiling surname: Jin fullname: Jin, Meiling – sequence: 2 givenname: Fengming surname: Liu fullname: Liu, Fengming – sequence: 3 givenname: Shize orcidid: 0000-0002-5830-9516 surname: Ning fullname: Ning, Shize – sequence: 4 givenname: Chang surname: Liu fullname: Liu, Chang – sequence: 5 givenname: Chunhua surname: Gao fullname: Gao, Chunhua
BackLink	https://www.ncbi.nlm.nih.gov/pubmed/37288129$$D View this record in MEDLINE/PubMed
BookMark	eNpdkc2OFCEUhYkZ44ztvIALQ-LGDQqXqoJamclk_EkmcaNrQlO3uulUQQtUT-btpe2xo7KBXM49OSffS3IRYkBCXgv-XnCuPmQBXQuMg2S86aRm4hm5ErrTrBVNe3F-S3VJrnPe8XpkL4UQL8ilVKC1gP6K7G5owAe6BIepWB_ovEzFs7jeoSv-gHSf4ibZefZhQ-c44EQffNlSt7V1hWEoKe4fqYshl1T3Cx1jonY4VDufj0vVYI7Fx_CKPB_tlPH66V6RH5_uvt9-YfffPn-9vblnDnolWDcMtQG3Sg9Ym40jgmwG1KpVos7surNdY3uwnI9jgw00unVrNSoOCpwe5Ip8PPnul_WMgztmtJPZJz_b9Gii9ebfn-C3ZhMPRnDggrdQHd49OaT4c8FczOyzw2myAeOSDWiQvdYS2ip9-590F5cUaj8DPfCON7LSWZE3f0c6Z_nDoQrgJHAp5pxwPEsEN0fe5sTbVN7mN28j5C-a657x
Cites_doi	10.1109/ACCESS.2021.3121518 10.1016/j.applthermaleng.2018.04.008 10.1016/j.jretconser.2020.102371 10.1007/s11042-020-09972-6 10.31506/jrk.v12i1.11601 10.1016/j.eswa.2019.113016 10.1080/10864415.2019.1683704 10.1016/j.omega.2019.102170 10.1007/978-3-540-89484-1 10.1016/j.cie.2020.106540 10.1007/s10845-014-0979-3 10.3390/su13010090 10.1016/j.cam.2018.06.049 10.1016/j.physa.2019.121424 10.1007/s42452-018-0049-0 10.1007/978-3-540-73165-8_5 10.1007/s12652-020-02878-z 10.1016/j.cam.2020.112892 10.1016/j.inffus.2021.06.004 10.3934/jimo.2021219 10.1080/00207721.2019.1648706 10.1155/2019/8505868 10.1007/s11280-018-0586-x 10.1007/978-3-642-13959-8 10.1016/j.sapharm.2021.01.012 10.1108/YC-10-2020-1226 10.1016/j.ins.2019.06.060 10.1007/s12652-019-01323-0 10.1016/j.chaos.2021.110842 10.1007/s11042-017-4766-y 10.1038/s41584-020-00539-1 10.1016/j.aml.2021.107356 10.1007/s12652-020-01763-z 10.1016/j.jbusres.2018.07.005 10.3390/su13020631 10.1007/s12652-017-0495-3 10.1016/j.applthermaleng.2018.11.122 10.1109/ACCESS.2019.2922155 10.1007/s10614-017-9716-2
ContentType	Journal Article
Copyright	The Author(s), under exclusive licence to Springer-Verlag GmbH Germany, part of Springer Nature 2023. Springer Nature or its licensor (e.g. a society or other partner) holds exclusive rights to this article under a publishing agreement with the author(s) or other rightsholder(s); author self-archiving of the accepted manuscript version of this article is solely governed by the terms of such publishing agreement and applicable law. Copyright Springer Nature B.V. Jul 2023 The Author(s), under exclusive licence to Springer-Verlag GmbH Germany, part of Springer Nature 2023, Springer Nature or its licensor (e.g. a society or other partner) holds exclusive rights to this article under a publishing agreement with the author(s) or other rightsholder(s); author self-archiving of the accepted manuscript version of this article is solely governed by the terms of such publishing agreement and applicable law.
Copyright_xml	– notice: The Author(s), under exclusive licence to Springer-Verlag GmbH Germany, part of Springer Nature 2023. Springer Nature or its licensor (e.g. a society or other partner) holds exclusive rights to this article under a publishing agreement with the author(s) or other rightsholder(s); author self-archiving of the accepted manuscript version of this article is solely governed by the terms of such publishing agreement and applicable law. – notice: Copyright Springer Nature B.V. Jul 2023 – notice: The Author(s), under exclusive licence to Springer-Verlag GmbH Germany, part of Springer Nature 2023, Springer Nature or its licensor (e.g. a society or other partner) holds exclusive rights to this article under a publishing agreement with the author(s) or other rightsholder(s); author self-archiving of the accepted manuscript version of this article is solely governed by the terms of such publishing agreement and applicable law.
DBID	AAYXX CITATION NPM 8FE 8FG AFKRA ARAPS AZQEC BENPR BGLVJ CCPQU DWQXO GNUQQ HCIFZ JQ2 K7- P5Z P62 PHGZM PHGZT PKEHL PQEST PQGLB PQQKQ PQUKI PRINS 7X8 5PM
DOI	10.1007/s12652-023-04638-1
DatabaseName	CrossRef PubMed ProQuest SciTech Collection ProQuest Technology Collection ProQuest Central UK/Ireland Advanced Technologies & Computer Science Collection ProQuest Central Essentials - QC ProQuest Central Technology Collection ProQuest One ProQuest Central Korea ProQuest Central Student SciTech Premium Collection ProQuest Computer Science Collection Computer Science Database Advanced Technologies & Aerospace Database ProQuest Advanced Technologies & Aerospace Collection ProQuest Central Premium ProQuest One Academic (New) ProQuest One Academic Middle East (New) ProQuest One Academic Eastern Edition (DO NOT USE) ProQuest One Applied & Life Sciences ProQuest One Academic (retired) ProQuest One Academic UKI Edition ProQuest Central China MEDLINE - Academic PubMed Central (Full Participant titles)
DatabaseTitle	CrossRef PubMed Advanced Technologies & Aerospace Collection Computer Science Database ProQuest Central Student Technology Collection ProQuest One Academic Middle East (New) ProQuest Advanced Technologies & Aerospace Collection ProQuest Central Essentials ProQuest Computer Science Collection ProQuest One Academic Eastern Edition SciTech Premium Collection ProQuest One Community College ProQuest Technology Collection ProQuest SciTech Collection ProQuest Central China ProQuest Central Advanced Technologies & Aerospace Database ProQuest One Applied & Life Sciences ProQuest One Academic UKI Edition ProQuest Central Korea ProQuest Central (New) ProQuest One Academic ProQuest One Academic (New) MEDLINE - Academic
DatabaseTitleList	PubMed Advanced Technologies & Aerospace Collection MEDLINE - Academic
Database_xml	– sequence: 1 dbid: NPM name: PubMed url: http://www.ncbi.nlm.nih.gov/entrez/query.fcgi?db=PubMed sourceTypes: Index Database – sequence: 2 dbid: P5Z name: Advanced Technologies & Aerospace Database url: https://search.proquest.com/hightechjournals sourceTypes: Aggregation Database
DeliveryMethod	fulltext_linktorsrc
EISSN	1868-5145
EndPage	9665
ExternalDocumentID	PMC10201052 37288129 10_1007_s12652_023_04638_1
Genre	Journal Article
GrantInformation_xml	– fundername: ; grantid: 21BGL001
GroupedDBID	06D 0R~ 0VY 1N0 203 29~ 2JY 2VQ 30V 4.4 406 408 409 40D 96X AACDK AAHNG AAIAL AAJBT AAJKR AANZL AARHV AARTL AASML AATNV AATVU AAUYE AAWCG AAYIU AAYQN AAYTO AAYXX AAZMS ABAKF ABBRH ABBXA ABDBE ABDZT ABECU ABFSG ABFTV ABHQN ABJNI ABJOX ABKCH ABMQK ABQBU ABRTQ ABSXP ABTEG ABTHY ABTKH ABTMW ABULA ABWNU ABXPI ACAOD ACDTI ACGFS ACHSB ACKNC ACMLO ACOKC ACPIV ACSTC ACZOJ ADHHG ADHIR ADKFA ADKNI ADKPE ADRFC ADTPH ADURQ ADYFF ADZKW AEBTG AEFQL AEGNC AEJHL AEJRE AEMSY AENEX AEOHA AEPYU AETCA AEVLU AEXYK AEZWR AFBBN AFDZB AFFHD AFHIU AFKRA AFLOW AFOHR AFQWF AFWTZ AFZKB AGAYW AGDGC AGJBK AGMZJ AGQEE AGQMX AGRTI AGWZB AGYKE AHAVH AHBYD AHKAY AHPBZ AHSBF AHWEU AHYZX AIAKS AIGIU AIIXL AILAN AITGF AIXLP AJBLW AJRNO AJZVZ AKLTO ALFXC ALMA_UNASSIGNED_HOLDINGS AMKLP AMXSW AMYLF AMYQR ANMIH ARAPS ATHPR AUKKA AXYYD AYFIA AYJHY BENPR BGLVJ BGNMA BSONS CCPQU CITATION CSCUP DNIVK DPUIP EBLON EBS EIOEI EJD ESBYG F5P FERAY FFXSO FIGPU FINBP FNLPD FRRFC FSGXE FYJPI GGCAI GGRSB GJIRD GQ7 GQ8 H13 HCIFZ HF~ HG6 HMJXF HQYDN HRMNR HZ~ I0C IKXTQ IWAJR IXD IZIGR J-C J0Z JBSCW JCJTX JZLTJ K7- KOV LLZTM M4Y NPVJJ NQJWS NU0 O9- O93 O9J P2P P9P PHGZM PHGZT PQGLB PT4 QOS R89 R9I RLLFE ROL RSV S1Z S27 S3B SEG SHX SISQX SJYHP SNE SNPRN SNX SOHCF SOJ SPISZ SRMVM SSLCW STPWE T13 TSG U2A UG4 UOJIU UTJUX UZXMN VFIZW W48 WK8 Z45 ZMTXR ~A9 AAYZH AESKC NPM 8FE 8FG AZQEC DWQXO GNUQQ JQ2 P62 PKEHL PQEST PQQKQ PQUKI PRINS 7X8 5PM
ID	FETCH-LOGICAL-c2971-6dd5140a78de046ffe234de8757178dab6a64a92a00ff4e42485cb7f70272c8d3
IEDL.DBID	K7-
ISSN	1868-5137
IngestDate	Tue Nov 04 02:07:27 EST 2025 Sun Nov 09 10:38:36 EST 2025 Wed Nov 05 02:01:49 EST 2025 Thu Apr 03 07:05:26 EDT 2025 Sat Nov 29 08:01:40 EST 2025
IsDoiOpenAccess	true
IsOpenAccess	true
IsPeerReviewed	true
IsScholarly	true
Issue	7
Keywords	Uncertain multi-objective programming Key Opinion Leader (KOL) Advertising promotion Chance-entropy constraint Uncertain variables
Language	English
License	The Author(s), under exclusive licence to Springer-Verlag GmbH Germany, part of Springer Nature 2023. Springer Nature or its licensor (e.g. a society or other partner) holds exclusive rights to this article under a publishing agreement with the author(s) or other rightsholder(s); author self-archiving of the accepted manuscript version of this article is solely governed by the terms of such publishing agreement and applicable law. This article is made available via the PMC Open Access Subset for unrestricted research re-use and secondary analysis in any form or by any means with acknowledgement of the original source. These permissions are granted for the duration of the World Health Organization (WHO) declaration of COVID-19 as a global pandemic.
LinkModel	DirectLink
MergedId	FETCHMERGED-LOGICAL-c2971-6dd5140a78de046ffe234de8757178dab6a64a92a00ff4e42485cb7f70272c8d3
Notes	ObjectType-Article-1 SourceType-Scholarly Journals-1 ObjectType-Feature-2 content type line 14 content type line 23
ORCID	0000-0002-5830-9516
OpenAccessLink	https://pubmed.ncbi.nlm.nih.gov/PMC10201052
PMID	37288129
PQID	2920604346
PQPubID	2043913
PageCount	15
ParticipantIDs	pubmedcentral_primary_oai_pubmedcentral_nih_gov_10201052 proquest_miscellaneous_2823988325 proquest_journals_2920604346 pubmed_primary_37288129 crossref_primary_10_1007_s12652_023_04638_1
PublicationCentury	2000
PublicationDate	2023-07-01
PublicationDateYYYYMMDD	2023-07-01
PublicationDate_xml	– month: 07 year: 2023 text: 2023-07-01 day: 01
PublicationDecade	2020
PublicationPlace	Germany
PublicationPlace_xml	– name: Germany – name: Heidelberg – name: Berlin/Heidelberg
PublicationTitle	Journal of ambient intelligence and humanized computing
PublicationTitleAlternate	J Ambient Intell Humaniz Comput
PublicationYear	2023
Publisher	Springer Nature B.V Springer Berlin Heidelberg
Publisher_xml	– name: Springer Nature B.V – name: Springer Berlin Heidelberg
References	LV Casaló (4638_CR3) 2020; 117 M Jin (4638_CR14) 2023; 19 4638_CR35 B Liu (4638_CR24) 2010 M Saeedi (4638_CR30) 2019; 148 M Dehghani (4638_CR7) 2020; 13 H Ahmadzade (4638_CR1) 2020; 11 J Chen (4638_CR6) 2021; 76 S Farivar (4638_CR8) 2021; 59 SM Price (4638_CR27) 2021; 17 D Ingenhoff (4638_CR11) 2021; 7 A Sulistyanto (4638_CR36) 2021; 12 F Yin (4638_CR42) 2021; 121 B Liu (4638_CR22) 2009; 3 T Ye (4638_CR41) 2020; 11 B Li (4638_CR18) 2021; 146 EA Ryu (4638_CR29) 2021; 13 L Weng (4638_CR39) 2021; 80 L Jain (4638_CR12) 2020; 142 Y Li (4638_CR20) 2020; 146 S Yu (4638_CR43) 2019; 527 Y Ning (4638_CR25) 2017; 28 G Shi (4638_CR33) 2017; 8 J Chang (4638_CR4) 2020; 377 Y Shin (4638_CR34) 2021; 99 X Huang (4638_CR10) 2020; 51 H Khodaei (4638_CR16) 2018; 137 4638_CR26 G Sun (4638_CR37) 2018; 77 M Jin (4638_CR13) 2021; 9 JU Scher (4638_CR32) 2021; 17 C Li (4638_CR19) 2019; 504 B Liu (4638_CR21) 2007 F Sahli (4638_CR31) 2021; 3 H Li (4638_CR17) 2020; 24 YC Chen (4638_CR5) 2019; 22 B Liu (4638_CR23) 2009 D Kai-Ineman (4638_CR15) 1979; 47 M Ghiasi (4638_CR9) 2019; 1 F Riquelme (4638_CR28) 2019; 7 WS Tsen (4638_CR38) 2021; 22 L Xue (4638_CR40) 2019; 346 P Akbary (4638_CR2) 2019; 53
References_xml	– volume: 9 start-page: 142869 year: 2021 ident: 4638_CR13 publication-title: IEEE Access doi: 10.1109/ACCESS.2021.3121518 – volume: 137 start-page: 395 year: 2018 ident: 4638_CR16 publication-title: Appl Thermal Eng doi: 10.1016/j.applthermaleng.2018.04.008 – volume: 3 start-page: 3 issue: 1 year: 2009 ident: 4638_CR22 publication-title: J Uncertain Syst – volume: 59 year: 2021 ident: 4638_CR8 publication-title: J Retail Consum Serv doi: 10.1016/j.jretconser.2020.102371 – volume: 80 start-page: 5857 year: 2021 ident: 4638_CR39 publication-title: Multimed Tools Appl doi: 10.1007/s11042-020-09972-6 – volume: 12 start-page: 38 issue: 1 year: 2021 ident: 4638_CR36 publication-title: JRK (Jurnal Riset Komunikasi) doi: 10.31506/jrk.v12i1.11601 – volume: 142 start-page: 113016 year: 2020 ident: 4638_CR12 publication-title: Exp Syst Appl doi: 10.1016/j.eswa.2019.113016 – volume: 24 start-page: 107 issue: 1 year: 2020 ident: 4638_CR17 publication-title: Int J Electron Commerce doi: 10.1080/10864415.2019.1683704 – volume: 99 start-page: 102170 year: 2021 ident: 4638_CR34 publication-title: Omega doi: 10.1016/j.omega.2019.102170 – volume-title: Theory and practice of uncertain programming year: 2009 ident: 4638_CR23 doi: 10.1007/978-3-540-89484-1 – volume: 146 start-page: 106540 year: 2020 ident: 4638_CR20 publication-title: Comput Ind Eng doi: 10.1016/j.cie.2020.106540 – volume: 28 start-page: 683 year: 2017 ident: 4638_CR25 publication-title: J Intell Manuf doi: 10.1007/s10845-014-0979-3 – volume: 47 start-page: 363 issue: 2 year: 1979 ident: 4638_CR15 publication-title: Econometrica – volume: 13 start-page: 90 issue: 1 year: 2020 ident: 4638_CR7 publication-title: Sustainability doi: 10.3390/su13010090 – volume: 346 start-page: 42 year: 2019 ident: 4638_CR40 publication-title: J Comput Appl Math doi: 10.1016/j.cam.2018.06.049 – volume: 527 start-page: 121424 year: 2019 ident: 4638_CR43 publication-title: Phys A Stat Mech Appl doi: 10.1016/j.physa.2019.121424 – volume: 1 start-page: 44 issue: 1 year: 2019 ident: 4638_CR9 publication-title: SN Appl Sci doi: 10.1007/s42452-018-0049-0 – volume-title: Uncertainty theory year: 2007 ident: 4638_CR21 doi: 10.1007/978-3-540-73165-8_5 – ident: 4638_CR35 doi: 10.1007/s12652-020-02878-z – volume: 377 start-page: 112892 year: 2020 ident: 4638_CR4 publication-title: J Comput Appl Math doi: 10.1016/j.cam.2020.112892 – volume: 76 start-page: 227 year: 2021 ident: 4638_CR6 publication-title: Inf Fusion doi: 10.1016/j.inffus.2021.06.004 – volume: 19 start-page: 1058 issue: 2 year: 2023 ident: 4638_CR14 publication-title: J Ind Manag Optimiz doi: 10.3934/jimo.2021219 – volume: 51 start-page: 2079 issue: 12 year: 2020 ident: 4638_CR10 publication-title: Int J Syst Sci doi: 10.1080/00207721.2019.1648706 – ident: 4638_CR26 doi: 10.1155/2019/8505868 – volume: 3 start-page: 52 issue: 1 year: 2021 ident: 4638_CR31 publication-title: Alternatives Managériales Economiques – volume: 22 start-page: 1279 year: 2019 ident: 4638_CR5 publication-title: World Wide Web doi: 10.1007/s11280-018-0586-x – volume-title: Uncertainty theory: a branch of mathematics for modeling human uncertainty year: 2010 ident: 4638_CR24 doi: 10.1007/978-3-642-13959-8 – volume: 17 start-page: 1770 issue: 10 year: 2021 ident: 4638_CR27 publication-title: Res Soc Adm Pharm doi: 10.1016/j.sapharm.2021.01.012 – volume: 22 start-page: 237 issue: 2 year: 2021 ident: 4638_CR38 publication-title: Young Consumers doi: 10.1108/YC-10-2020-1226 – volume: 504 start-page: 61 year: 2019 ident: 4638_CR19 publication-title: Inf Sci doi: 10.1016/j.ins.2019.06.060 – volume: 11 start-page: 2613 year: 2020 ident: 4638_CR1 publication-title: J Amb Intell Humaniz Comput doi: 10.1007/s12652-019-01323-0 – volume: 146 start-page: 110842 year: 2021 ident: 4638_CR18 publication-title: Chaos Solitons Fractals doi: 10.1016/j.chaos.2021.110842 – volume: 77 start-page: 4295 year: 2018 ident: 4638_CR37 publication-title: Multimed Tools Appl doi: 10.1007/s11042-017-4766-y – volume: 17 start-page: 119 issue: 2 year: 2021 ident: 4638_CR32 publication-title: Nat Rev Rheumatol doi: 10.1038/s41584-020-00539-1 – volume: 121 start-page: 107356 year: 2021 ident: 4638_CR42 publication-title: Appl Math Lett doi: 10.1016/j.aml.2021.107356 – volume: 11 start-page: 4941 year: 2020 ident: 4638_CR41 publication-title: J Amb Intell Humaniz Comput doi: 10.1007/s12652-020-01763-z – volume: 117 start-page: 510 year: 2020 ident: 4638_CR3 publication-title: J Bus Res doi: 10.1016/j.jbusres.2018.07.005 – volume: 13 start-page: 631 issue: 2 year: 2021 ident: 4638_CR29 publication-title: Sustainability doi: 10.3390/su13020631 – volume: 8 start-page: 667 year: 2017 ident: 4638_CR33 publication-title: J Amb Intell Humaniz Comput doi: 10.1007/s12652-017-0495-3 – volume: 7 issue: 1 year: 2021 ident: 4638_CR11 publication-title: Soc Media Soc – volume: 148 start-page: 1081 year: 2019 ident: 4638_CR30 publication-title: Appl Therm Eng doi: 10.1016/j.applthermaleng.2018.11.122 – volume: 7 start-page: 75670 year: 2019 ident: 4638_CR28 publication-title: IEEE Access doi: 10.1109/ACCESS.2019.2922155 – volume: 53 start-page: 1 year: 2019 ident: 4638_CR2 publication-title: Comput Econ doi: 10.1007/s10614-017-9716-2
SSID	ssj0000393111
Score	2.276094
Snippet	The COVID-19 outbreak has forced people to stay at home to prevent the spread of the virus. In this case, social media platforms have become the main...
SourceID	pubmedcentral proquest pubmed crossref
SourceType	Open Access Repository Aggregation Database Index Database
StartPage	9651
SubjectTerms	Advertising Algorithms Constraint modelling Decision making Digital media Disease control Entropy Leadership Linear programming Marketing Mathematical programming Multiple objective analysis Optimization Original Research Pharmaceutical industry Probability distribution Product development Production planning Social networks Web portals
Title	A new uncertain multi-objective programming model with chance-entropy constraint for advertising promotion
URI	https://www.ncbi.nlm.nih.gov/pubmed/37288129 https://www.proquest.com/docview/2920604346 https://www.proquest.com/docview/2823988325 https://pubmed.ncbi.nlm.nih.gov/PMC10201052
Volume	14
hasFullText	1
inHoldings	1
isFullTextHit
isPrint
journalDatabaseRights	– providerCode: PRVPQU databaseName: Advanced Technologies & Aerospace Database customDbUrl: eissn: 1868-5145 dateEnd: 20241214 omitProxy: false ssIdentifier: ssj0000393111 issn: 1868-5137 databaseCode: P5Z dateStart: 20100301 isFulltext: true titleUrlDefault: https://search.proquest.com/hightechjournals providerName: ProQuest – providerCode: PRVPQU databaseName: Computer Science Database customDbUrl: eissn: 1868-5145 dateEnd: 20241214 omitProxy: false ssIdentifier: ssj0000393111 issn: 1868-5137 databaseCode: K7- dateStart: 20100301 isFulltext: true titleUrlDefault: http://search.proquest.com/compscijour providerName: ProQuest – providerCode: PRVPQU databaseName: ProQuest Central customDbUrl: eissn: 1868-5145 dateEnd: 20241214 omitProxy: false ssIdentifier: ssj0000393111 issn: 1868-5137 databaseCode: BENPR dateStart: 20100301 isFulltext: true titleUrlDefault: https://www.proquest.com/central providerName: ProQuest – providerCode: PRVAVX databaseName: SpringerLINK Contemporary 1997-Present customDbUrl: eissn: 1868-5145 dateEnd: 99991231 omitProxy: false ssIdentifier: ssj0000393111 issn: 1868-5137 databaseCode: RSV dateStart: 20100301 isFulltext: true titleUrlDefault: https://link.springer.com/search?facet-content-type=%22Journal%22 providerName: Springer Nature
link	http://cvtisr.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwpV1Lb9QwEB7RlgOXAuIVKCsjcUMWsZPYzgkV1IoDWq0KVCsukeOHoBLJ0pfEv2fG8W5ZkLhwySF2FMdjz3yxx98H8DKaFBgiR2zbcpyJhlvnDHd9FZqgolaJwPT0g57PzXLZLvKC20VOq1z7xOSo_ehojfw1qSqpsq5q9Wb1g5NqFO2uZgmNHdgTEp0wbcpqvlljoXOnIknwEik8b0Sl87mZ6fScVI3kGLQovxHnvdiOTX8Bzj_zJn8LRMd3__cT7sF-hqDscBoz9-FWGB7A2SFDgM0wyk05AixlGvKxP5s8IsuJXN8x1LEkn8NoCZfRwWEXODV1XP1kjuAmqU5cMkTDzGa5Z3poNSX-jcND-Hx89Onde551GLiTrRZceY-wqrTa-IA9FWOQVe0DUeELvGd7ZVVtW2nLMsY61MSS5nodNf7ySmd89Qh2h3EIT4A5H6MgCjsfq7oXvlehLW0jba186dpYwKu1BbrVRLfR3RArk706tFeX7NWJAg7WHd3lqXfR3fRyAS82xThpaCfEDmG8wjqGaA_RmTUFPJ5sunldpaVB1NMWYLasvalAhNzbJcO3r4mYG8EaCY7Kp_9u1zO4I9Ooo6TfA9i9PL8Kz-G2u0Z7nM9gRy_NDPbeHs0XJ7M0oPG6aL7g9eTj6S-0wv-T
linkProvider	ProQuest
linkToHtml	http://cvtisr.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMw1V1Lb9QwEB61W6T2Qot4BUoxEpwqi8RJHOeAUAutWnVZVahFvQXHD0GlJksfoP4pfiMzTrJlQeLWA9fYeXnGM2N75vsAXnoVHIPnGNuWHGei4toYxU2dutxJX8gAYPppXEwm6uSkPFyAn0MtDKVVDjYxGGrbGtojf02sSjLO0ky-nX7jxBpFp6sDhUanFgfu-gcu2S7e7L9H-b4SYnfn6N0e71kFuBFlkXBpLQYJsS6Udbg49N6JNLOOgN0TvKZrqWWmS6Hj2PvMZYT5ZerCF7iAE0bZFJ-7CEv0JfkIlrZ3JocfZ7s6VOmaBNJfgqHneZIWfaVOV68nZC44uknKqERLk8x7w79C3D8zNX9zfbur_9ugrcHdPshmW92suAcLrrkPp1sMlxAM_XiXBcFCLiVv69PO5rM-Ve0MnTkLBEGMNqkZlUYbx2lo2uk1MxRQE6_GJcN4n-me0JpumnapjW3zAI5v5fcewqhpG_cYmLHeJwTSZ32a1YmtpStjnQudSRub0kewOUi8mnaAItUNdDTpR4X6UQX9qJII1gfBVr1xuahupBrBi1kzmgU669GNa6-wjyJgRzTXeQSPOh2avS4thMK4roxAzWnXrANBjs-3NF-_BOhxDEeJUlU8-fd3PYflvaMP42q8Pzl4CisiaDylOK_D6PL8yj2DO-Y7yuZ8o59ADD7ftvr9AgFzWKA
openUrl	ctx_ver=Z39.88-2004&ctx_enc=info%3Aofi%2Fenc%3AUTF-8&rfr_id=info%3Asid%2Fsummon.serialssolutions.com&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.atitle=A+new+uncertain+multi-objective+programming+model+with+chance-entropy+constraint+for+advertising+promotion&rft.jtitle=Journal+of+ambient+intelligence+and+humanized+computing&rft.au=Jin%2C+Meiling&rft.au=Liu%2C+Fengming&rft.au=Ning%2C+Shize&rft.au=Liu%2C+Chang&rft.date=2023-07-01&rft.issn=1868-5137&rft.volume=14&rft.issue=7&rft.spage=9651&rft_id=info:doi/10.1007%2Fs12652-023-04638-1&rft.externalDBID=NO_FULL_TEXT
thumbnail_l	http://covers-cdn.summon.serialssolutions.com/index.aspx?isbn=/lc.gif&issn=1868-5137&client=summon
thumbnail_m	http://covers-cdn.summon.serialssolutions.com/index.aspx?isbn=/mc.gif&issn=1868-5137&client=summon
thumbnail_s	http://covers-cdn.summon.serialssolutions.com/index.aspx?isbn=/sc.gif&issn=1868-5137&client=summon