Examining the Moderating Role of Brand Loyalty among Consumers of Technology Products

The long-term survival of a company depends on its economic sustainability. It costs several times more to acquire new customers than retain current ones, and loyal customers spend more than new ones. Unfortunately, consumers are increasingly becoming less loyal to brands/products than before. Unear...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Sustainability Jg. 12; H. 23; S. 9967
Hauptverfasser:	Ramachandran, Sunder, Balasubramanian, Sreejith
Format:	Journal Article
Sprache:	Englisch
Veröffentlicht:	Basel MDPI AG 01.12.2020
Schlagworte:	Attitudes Brand loyalty Marketing Smartphones Structural equation modeling Sustainability
ISSN:	2071-1050, 2071-1050
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!