Web personalization research: an information systems perspective

Purpose - Web personalization has been studied in different streams of research such as Marketing, Human Computer Interaction and Computer Science. However, an information systems perspective of web personalization research is very scarcely visible in this body of knowledge. This research review see...

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Bibliographic Details
Published in:	Journal of systems and information technology Vol. 15; no. 3; pp. 254 - 268
Main Authors:	Krishnaraju, Vinodh, Mathew, Saji K
Format:	Journal Article
Language:	English
Published:	Bingley Emerald Group Publishing Limited 09.08.2013
Subjects:	Academic disciplines Categories Classification Computer science Computer simulation Computers Concept formation Customization Data mining Electronic commerce Human technology relationship Human-computer interaction Information Information systems Information technology Internet Mapping Marketing Mathematical models Mining Mining industry Researchers Segregation Social development Social media Streams Studies Subject fields Trade Web sites User modelling Web personalization Information systems framework Web mining Recommendation systems Electronic commerce Information systems
ISSN:	1328-7265, 1758-8847
Online Access:	Get full text
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