Adaptive AHP: a review of marketing applications with extensions

A review of marketing applications of the analytic hierarchy process (AHP) shows that major concerns involve the accuracy of knowledge elicitation and choice of a suitable knowledge base. Decision support is suggested with a series of decision rules based on different variations of AHP for both stru...

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Vydané v:	European journal of marketing Ročník 35; číslo 7/8; s. 872 - 894
Hlavný autor:	Davies, Mark
Médium:	Journal Article
Jazyk:	English
Vydavateľské údaje:	Bradford MCB UP Ltd 01.08.2001 Emerald Group Publishing Limited
Predmet:	Analytical hierarchy process Case studies Decision making Decision support systems Decisionsupport systems Hierarchies Integer programming Knowledge Marketing Software Software packages Studies Decision-support systems Analytical hierarchy process Marketing
ISSN:	0309-0566, 1758-7123
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