Artificial presence, real-life influence? Effects of CGI influencers on young adults’ health behavior intentions

Computer Generated Imagery (CGI) influencers—also known as virtual influencers—are an increasingly influential phenomenon on social media. Some CGI influencers are presented as cartoon characters and are thus clearly recognizable as non-human. Other CGI influencers, however, are almost indistinguish...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Cyberpsychology Jg. 19; H. 2
Hauptverfasser:	Saumer, Melanie, Neureiter, Ariadne, Varga, Édua Mária, Gataric, Veronika, Liu, Chelsea Yupu, Matthes, Jörg
Format:	Journal Article
Sprache:	Englisch
Veröffentlicht:	Masaryk University 01.01.2025
Schlagworte:	CGI influencers health communication PSI social media virtual influencers
ISSN:	1802-7962, 1802-7962
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!