Artificial presence, real-life influence? Effects of CGI influencers on young adults’ health behavior intentions

Computer Generated Imagery (CGI) influencers—also known as virtual influencers—are an increasingly influential phenomenon on social media. Some CGI influencers are presented as cartoon characters and are thus clearly recognizable as non-human. Other CGI influencers, however, are almost indistinguish...

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Bibliographic Details

Published in:	Cyberpsychology Vol. 19; no. 2
Main Authors:	Saumer, Melanie, Neureiter, Ariadne, Varga, Édua Mária, Gataric, Veronika, Liu, Chelsea Yupu, Matthes, Jörg
Format:	Journal Article
Language:	English
Published:	Masaryk University 01.01.2025
Subjects:	CGI influencers health communication PSI social media virtual influencers
ISSN:	1802-7962, 1802-7962
Online Access:	Get full text
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