Do you "like" my tweets? Exploring verbal and visual cues in traveler's dual-coding process

Grounded in the dual-coding theory, this study explores the nuanced factors influencing individuals' travel intentions during the COVID-19 crisis. Utilizing sophisticated text mining and deep learning techniques on a corpus of travel-related tweets, three verbal cues (nature, humanities, touris...

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Bibliographic Details

Published in:	Journal of travel & tourism marketing Vol. 42; no. 5; pp. 693 - 707
Main Authors:	Luo, Yi, Zheng, Jie, Tang, Liang Rebecca, Wang, Xi, Yang, Lei
Format:	Journal Article
Language:	English
Published:	Binghamton Routledge 13.06.2025 Taylor & Francis LLC
Subjects:	Coding theory Deep learning Dual-coding theory image classification online review twitter
ISSN:	1054-8408, 1540-7306
Online Access:	Get full text
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