D-Optimal Design for Network A/B Testing

A/B testing refers to the statistical procedure of experimental design and analysis to compare two treatments, A and B, applied to different testing subjects. It is widely used by technology companies such as Facebook, LinkedIn, and Netflix, to compare different algorithms, web-designs, and other on...

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Bibliographic Details

Published in:	Journal of statistical theory and practice Vol. 13; no. 4
Main Authors:	Pokhilko, Victoria, Zhang, Qiong, Kang, Lulu, Mays, D’arcy P.
Format:	Journal Article
Language:	English
Published:	Cham Springer International Publishing 01.12.2019
Subjects:	Algorithms Analysis and Advanced Methodologies in the Design of Experiments Mathematics and Statistics Original Article Probability Theory and Stochastic Processes Statistical Theory and Methods Statistics D-optimal design Conditional auto-regressive model Mixed integer programming Social network A/B testing
ISSN:	1559-8608, 1559-8616
Online Access:	Get full text
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