Constructing audience quantification: Social influences and the development of norms about audience analytics and metrics

Audience analytics and metrics are ubiquitous in today’s media environment. However, little is known about how creative media workers come to understand the social norms related to those technologies. Drawing on social influence theory, this study examines formal and informal socialization mechanism...

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Bibliographic Details

Published in:	New media & society Vol. 22; no. 10; pp. 1763 - 1784
Main Authors:	Zamith, Rodrigo, Belair-Gagnon, Valerie, Lewis, Seth C
Format:	Journal Article
Language:	English
Published:	London, England SAGE Publications 01.10.2020
Subjects:	quantification media sociology norms social learning audiences structuration theory metrics Analytics journalism social influence theory
ISSN:	1461-4448, 1461-7315
Online Access:	Get full text
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