Breaking the Habit: On the Highly Habitualized Nature of Meat Consumption and Implementation Intentions as One Effective Way of Reducing It

Reducing meat consumption is an important element of an effective climate protection strategy, but meat consumption is highly habitualized and therefore difficult to change. This article uses an extended version of the theory of planned behavior with habit strength as additional predictor. In one lo...

Full description

Bibliographic Details

Published in:	Basic and applied social psychology Vol. 40; no. 3; pp. 136 - 147
Main Authors:	Rees, Jonas H., Bamberg, Sebastian, Jäger, Andreas, Victor, Lennart, Bergmeyer, Minja, Friese, Malte
Format:	Journal Article
Language:	English
Published:	Mahwah Psychology Press 04.05.2018
Subjects:	Attitudes Behavioral psychology Consumption Habits Meat Theory of planned behavior
ISSN:	0197-3533, 1532-4834
Online Access:	Get full text
Tags:	Add Tag No Tags, Be the first to tag this record!