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Bibliographic Details
Published in:	Journal of marketing Vol. 6; no. 2; pp. 103 - 111
Main Authors:	White, Matilda, Zeisel, John
Format:	Journal Article
Language:	English
Published:	New York American Marketing Association 01.10.1941 SAGE PUBLICATIONS, INC
Subjects:	Advertising research Editorials Marketing Readership Reading Standard deviation
ISSN:	0022-2429, 1547-7185
Online Access:	Get full text
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Bibliography:	ObjectType-Article-2 SourceType-Scholarly Journals-1 ObjectType-Feature-1 content type line 14 ObjectType-Article-1 ObjectType-Feature-2 content type line 23
ISSN:	0022-2429 1547-7185