APA (7th ed.) Citation

White, M., & Zeisel, J. (1941). Reading Indices. Journal of marketing, 6(2), 103-111.

Chicago Style (17th ed.) Citation

White, Matilda, and John Zeisel. "Reading Indices." Journal of Marketing 6, no. 2 (1941): 103-111.

MLA (9th ed.) Citation

White, Matilda, and John Zeisel. "Reading Indices." Journal of Marketing, vol. 6, no. 2, 1941, pp. 103-111.