Roosens, B., Dens, N., & Lievens, A. (2019). Quid pro quo: The impact of explicit brand mentions and reciprocity in brand alliance communications. European journal of marketing, 53(2), 320-344. https://doi.org/10.1108/EJM-09-2016-0502
Chicago-Zitierstil (17. Ausg.)Roosens, Bram, Nathalie Dens, und Annouk Lievens. "Quid Pro Quo: The Impact of Explicit Brand Mentions and Reciprocity in Brand Alliance Communications." European Journal of Marketing 53, no. 2 (2019): 320-344. https://doi.org/10.1108/EJM-09-2016-0502.
MLA-Zitierstil (9. Ausg.)Roosens, Bram, et al. "Quid Pro Quo: The Impact of Explicit Brand Mentions and Reciprocity in Brand Alliance Communications." European Journal of Marketing, vol. 53, no. 2, 2019, pp. 320-344, https://doi.org/10.1108/EJM-09-2016-0502.