Let’s get personal: Which elements elicit perceived personalization in social media advertising?

•To elicit perceived personalization it is best to use interests, location or age.•Gender, life-events or friend referrals elicit less perceived personalization.•Results remain stable across product perceptions.•Results remain stable across socio-demographic characteristics. On social networking sit...

Celý popis

Podrobná bibliografia

Vydané v:	Electronic commerce research and applications Ročník 55; s. 101183
Hlavní autori:	De Keyzer, Freya, Dens, Nathalie, De Pelsmacker, Patrick
Médium:	Journal Article
Jazyk:	English
Vydavateľské údaje:	Elsevier B.V 01.09.2022
Predmet:	Advertising Conjoint analysis Personalization Social networking sites Social networking sites Personalization Conjoint analysis Advertising
ISSN:	1567-4223
On-line prístup:	Získať plný text
Tagy:	Pridať tag Žiadne tagy, Buďte prvý, kto otaguje tento záznam!