Guest editorial: Opportunities and challenges at the crossroads of communication and services

First of all, society has changed such that communicating services for societal well-being issues has become increasingly important. [...]new actors have entered the service ecosystem, with new communication challenges and opportunities. [...]as a consequence of these developments, new types of serv...

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Bibliographic Details

Published in:	International journal of service industry management Vol. 33; no. 4/5; pp. 497 - 506
Main Authors:	Lievens, Annouk, Neijens, Peter, De Pelsmacker, Patrick
Format:	Journal Article
Language:	English
Published:	Bingley Emerald Publishing Limited 08.07.2022 Emerald Group Publishing Limited
Subjects:	Activism Business communications Consumers Customer services Ecosystems Environmental economics Management Public relations Service industries Social activism Social change Social networks Stakeholders Value creation
ISSN:	1757-5818, 1757-5826
Online Access:	Get full text
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