Guest editorial: Opportunities and challenges at the crossroads of communication and services

First of all, society has changed such that communicating services for societal well-being issues has become increasingly important. [...]new actors have entered the service ecosystem, with new communication challenges and opportunities. [...]as a consequence of these developments, new types of serv...

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Vydáno v:	International journal of service industry management Ročník 33; číslo 4/5; s. 497 - 506
Hlavní autoři:	Lievens, Annouk, Neijens, Peter, De Pelsmacker, Patrick
Médium:	Journal Article
Jazyk:	angličtina
Vydáno:	Bingley Emerald Publishing Limited 08.07.2022 Emerald Group Publishing Limited
Témata:	Activism Business communications Consumers Customer services Ecosystems Environmental economics Management Public relations Service industries Social activism Social change Social networks Stakeholders Value creation
ISSN:	1757-5818, 1757-5826
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