Guest editorial: Opportunities and challenges at the crossroads of communication and services

First of all, society has changed such that communicating services for societal well-being issues has become increasingly important. [...]new actors have entered the service ecosystem, with new communication challenges and opportunities. [...]as a consequence of these developments, new types of serv...

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Veröffentlicht in:International journal of service industry management Jg. 33; H. 4/5; S. 497 - 506
Hauptverfasser: Lievens, Annouk, Neijens, Peter, De Pelsmacker, Patrick
Format: Journal Article
Sprache:Englisch
Veröffentlicht: Bingley Emerald Publishing Limited 08.07.2022
Emerald Group Publishing Limited
Schlagworte:
Activism
Business communications
Consumers
Customer services
Ecosystems
Environmental economics
Management
Public relations
Service industries
Social activism
Social change
Social networks
Stakeholders
Value creation
ISSN:1757-5818, 1757-5826
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Abstract First of all, society has changed such that communicating services for societal well-being issues has become increasingly important. [...]new actors have entered the service ecosystem, with new communication challenges and opportunities. [...]as a consequence of these developments, new types of services-customers interactions have emerged. [...]the papers focus on the co-creation of economic, social and environmental value in service ecosystems, wicked problems and the role of public relations, social activism in transformative service research, social media communication and crisis communication.
AbstractList First of all, society has changed such that communicating services for societal well-being issues has become increasingly important. [...]new actors have entered the service ecosystem, with new communication challenges and opportunities. [...]as a consequence of these developments, new types of services-customers interactions have emerged. [...]the papers focus on the co-creation of economic, social and environmental value in service ecosystems, wicked problems and the role of public relations, social activism in transformative service research, social media communication and crisis communication.
Author De Pelsmacker, Patrick
Lievens, Annouk
Neijens, Peter
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  surname: Neijens
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  givenname: Patrick
  surname: De Pelsmacker
  fullname: De Pelsmacker, Patrick
  email: patrick.depelsmacker@uantwerpen.be
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SubjectTerms Activism
Business communications
Consumers
Customer services
Ecosystems
Environmental economics
Management
Public relations
Service industries
Social activism
Social change
Social networks
Stakeholders
Value creation
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