Teaching Marketing Research at the University Level—From Academic and Professional Perspectives

The evolution of marketing research (MR) has run parallel to marketing; however, nowadays, statistical techniques and data technologies are gaining more importance. The need for alignment regarding MR training between professors, students, and professionals is becoming increasingly urgent. This work...

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Bibliographic Details
Published in:	Sustainability Vol. 15; no. 2; p. 1480
Main Authors:	de la Ballina, Javier, Cachero, Silvia
Format:	Journal Article
Language:	English
Published:	Basel MDPI AG 01.01.2023
Subjects:	20th century Artificial intelligence Big Data Business intelligence Competition Customer relationship management Decision making Discriminant analysis Evolution Innovations Marketing Professionals Software Structured Query Language-SQL Sustainability Technology United States > US Spain
ISSN:	2071-1050, 2071-1050
Online Access:	Get full text
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