Transitioning from incentive-based user acquisition to loyal retention on the mobility-as-a-service platform: A large-scale social experiment

•A large-scale social experiment incorporated 10,000 incentive-based new MaaS users.•Compare incentive-based acquired users’ behavior dynamics with naturally acquired users.•Conduct ROI analysis on the incentive-based user acquisition policy. Mobility-as-a-Service (MaaS) platforms, which integrate v...

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Bibliographic Details

Published in:	Transportation research. Part E, Logistics and transportation review Vol. 203; p. 104363
Main Authors:	Yu, Chengcheng, Dong, Wentao, Ye, Nixuan, Yuan, Quan, Yang, Chao
Format:	Journal Article
Language:	English
Published:	Elsevier Ltd 01.11.2025
Subjects:	Behavioral dynamics Incentive policies Mobility-as-a-Service (MaaS) Public policy Social experiment User retention Mobility-as-a-Service (MaaS) Social experiment Public policy User retention Incentive policies Behavioral dynamics
ISSN:	1366-5545
Online Access:	Get full text
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