Transitioning from incentive-based user acquisition to loyal retention on the mobility-as-a-service platform: A large-scale social experiment

•A large-scale social experiment incorporated 10,000 incentive-based new MaaS users.•Compare incentive-based acquired users’ behavior dynamics with naturally acquired users.•Conduct ROI analysis on the incentive-based user acquisition policy. Mobility-as-a-Service (MaaS) platforms, which integrate v...

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Vydáno v:	Transportation research. Part E, Logistics and transportation review Ročník 203; s. 104363
Hlavní autoři:	Yu, Chengcheng, Dong, Wentao, Ye, Nixuan, Yuan, Quan, Yang, Chao
Médium:	Journal Article
Jazyk:	angličtina
Vydáno:	Elsevier Ltd 01.11.2025
Témata:	Behavioral dynamics Incentive policies Mobility-as-a-Service (MaaS) Public policy Social experiment User retention Mobility-as-a-Service (MaaS) Social experiment Public policy User retention Incentive policies Behavioral dynamics
ISSN:	1366-5545
On-line přístup:	Získat plný text
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