Action Research for Building Marketing Capacity to Empower Burley Tobacco Farmers in Thailand to Transition From Tobacco Cultivation to Alternative Crops or Livelihoods

Burley tobacco farmers in Thailand face a declining quality of life, pushing them to seek alternative income sources. This action research investigated the effectiveness of the marketing capacity-building training in empowering these farmers to transition toward alternative crops. This action resear...

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Bibliographic Details

Published in:	Nicotine & tobacco research Vol. 27; no. 12; p. 2256
Main Authors:	Phetphum, Chakkraphan, Wangwonsin, Artittaya, Keeratisiroj, Orawan, Boonyom, Supanee
Format:	Journal Article
Language:	English
Published:	England 23.11.2025
Subjects:	Adult Capacity Building Crops, Agricultural Farmers - education Farmers - psychology Female Focus Groups Humans Male Marketing - methods Middle Aged Nicotiana Surveys and Questionnaires Thailand Thailand
ISSN:	1469-994X, 1469-994X
Online Access:	Get more information
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