Conditional market segmentation by neural networks: a Monte-Carlo study

An artificial neural network (ANN) algorithm is proposed that incorporates both market segmentation and discriminant (regression) analysis of the segments. The method simultaneously estimates the models relating consumer characteristics to market segments, i.e., subjects are assigned to (unique) seg...

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Vydané v:	Journal of retailing and consumer services Ročník 6; číslo 4; s. 237 - 248
Hlavný autor:	Natter, Martin
Médium:	Journal Article
Jazyk:	English
Vydavateľské údaje:	Oxford Elsevier Ltd 01.10.1999 Oxford, UK :Butterworth-Heinemann, 1994
ISSN:	0969-6989, 1873-1384
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