Conditional market segmentation by neural networks: a Monte-Carlo study

An artificial neural network (ANN) algorithm is proposed that incorporates both market segmentation and discriminant (regression) analysis of the segments. The method simultaneously estimates the models relating consumer characteristics to market segments, i.e., subjects are assigned to (unique) seg...

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Bibliographic Details

Published in:	Journal of retailing and consumer services Vol. 6; no. 4; pp. 237 - 248
Main Author:	Natter, Martin
Format:	Journal Article
Language:	English
Published:	Oxford Elsevier Ltd 01.10.1999 Oxford, UK :Butterworth-Heinemann, 1994
ISSN:	0969-6989, 1873-1384
Online Access:	Get full text
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