Internal employer branding as a way to improve employee engagement

In the turbulent environment of modern business, attracting and retaining valuable human resources have become one of the main means of competitive edge. The satisfaction of current employees and talent retention are essential elements of organizational success. Against this background, this study a...

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Veröffentlicht in:	Problems and perspectives in management Jg. 19; H. 3; S. 33 - 45
Hauptverfasser:	Staniec, Iwona, Kalińska-Kula, Magdalena
Format:	Journal Article
Sprache:	Englisch
Veröffentlicht:	Sumy Business Perspectives Ltd 2021 LLC "CPC "Business Perspectives
Schlagworte:	current employees Employee involvement employee value proposition internal branding activities internal processes intra-organizational research
ISSN:	1727-7051, 1810-5467
Online-Zugang:	Volltext
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