Dynamic customer segmentation: a case study using the modified dynamic fuzzy c-means clustering algorithm

Dynamic customer segmentation (DCS) is a useful tool for managers to adjust their marketing strategies from time to time. However, no study in the literature has attempted to develop a DCS framework until now. To fill the research gap, a DCS framework is proposed. To improve the effectiveness of the...

Full description

Saved in:

Bibliographic Details
Published in:	Granular computing (Internet) Vol. 8; no. 2; pp. 345 - 360
Main Author:	Sivaguru, M.
Format:	Journal Article
Language:	English
Published:	Cham Springer International Publishing 01.03.2023 Springer Nature B.V
Subjects:	Algorithms Artificial Intelligence Clustering Computational Intelligence Customers Engineering Managers Original Paper Segmentation Statistical tests Supermarkets Dynamic customer segmentation means Dynamic fuzzy RFM analysis Retail supermarket
ISSN:	2364-4966, 2364-4974
Online Access:	Get full text
Tags:	Add Tag No Tags, Be the first to tag this record!

Be the first to leave a comment!