Dynamic customer segmentation: a case study using the modified dynamic fuzzy c-means clustering algorithm

Dynamic customer segmentation (DCS) is a useful tool for managers to adjust their marketing strategies from time to time. However, no study in the literature has attempted to develop a DCS framework until now. To fill the research gap, a DCS framework is proposed. To improve the effectiveness of the...

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Veröffentlicht in:	Granular computing (Internet) Jg. 8; H. 2; S. 345 - 360
1. Verfasser:	Sivaguru, M.
Format:	Journal Article
Sprache:	Englisch
Veröffentlicht:	Cham Springer International Publishing 01.03.2023 Springer Nature B.V
Schlagworte:	Algorithms Artificial Intelligence Clustering Computational Intelligence Customers Engineering Managers Original Paper Segmentation Statistical tests Supermarkets Dynamic customer segmentation means Dynamic fuzzy RFM analysis Retail supermarket
ISSN:	2364-4966, 2364-4974
Online-Zugang:	Volltext
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