Connecting the Dots: Haptic Imagery's Sequential Impact via Serial Mediation in Social Commerce Applications

By integrating the Theory of Interactive Media Effects (TIME) and flow theory, this research investigates the influence of haptic imagery on users' experiences and behavioural intentions within the context of Social Commerce Applications (SCAs). This research delves into the mediating role of i...

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Bibliographic Details

Published in:	International journal of business science & applied management Vol. 19; no. 2; pp. 1 - 21
Main Authors:	Chong, S., Basha, Lim, X.
Format:	Journal Article
Language:	English
Published:	International Journal of Business Science and Applied Management 2024
Subjects:	continuance intention flow theory haptic imagery immersion social commerce social media fatigue theory of interactive media effects
ISSN:	1753-0296, 1753-0296
Online Access:	Get full text
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