Representation of the “Quality” Category in the Advertising Text of the Turn of the 20th Century (Based on Ural Press)
This article considers the features of the representation of the category of “quality” in advertising texts at the turn of the twentieth century. The author refers to daily and weekly regional periodicals of the time: Ural’skaia Zhizn’, Ural’skij Listok, Ekaterinburgskaia Nedelia, Delovoi Korrespond...
Saved in:
| Published in: | Izvestiâ Uralʹskogo federalʹnogo universiteta. Seriâ 2, Gumanitarnye nauki Vol. 25; no. 2; pp. 211 - 225 |
|---|---|
| Main Author: | |
| Format: | Journal Article |
| Language: | English |
| Published: |
Ural Federal University Press
01.01.2023
|
| Subjects: | |
| ISSN: | 2227-2283, 2587-6929 |
| Online Access: | Get full text |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Abstract | This article considers the features of the representation of the category of “quality” in advertising texts at the turn of the twentieth century. The author refers to daily and weekly regional periodicals of the time: Ural’skaia Zhizn’, Ural’skij Listok, Ekaterinburgskaia Nedelia, Delovoi Korrespondent, and Ekaterinburgskaia Gazeta selectively reviewing issues from 1893 to 1917. Although it does not itself produce ideas and meanings as it only applies them for its own needs, advertising as a source is interesting primarily because it reflects the basic values and fashion trends of its era. The aim of the study is to analyze the possible ways of communicating about the quality of the product in a holistic way. In the course of the work, the author identifies 8 tactics for informing the potential buyer about the quality of goods, and several related categories, such as “authenticity”, “authority”, and “status”. The research focuses on the peculiarities of the language design of information about the quality, as well as the analysis of the reasons for the choice by the authors of the advertising of a particular way of presenting this information. Much attention is also paid to the general characteristics of the development of an advertising text at the turn of the twentieth century. An analysis of the tactics of informing the buyer about the quality of the goods also helps draw an approximate “portrait” of the recipient of the advertisement — from rational people, for whom practicality and utility come first, to those who are ready to succumb to manipulation and persuasion choosing a product. |
|---|---|
| AbstractList | This article considers the features of the representation of the category of “quality” in advertising texts at the turn of the twentieth century. The author refers to daily and weekly regional periodicals of the time: Ural’skaia Zhizn’, Ural’skij Listok, Ekaterinburgskaia Nedelia, Delovoi Korrespondent, and Ekaterinburgskaia Gazeta selectively reviewing issues from 1893 to 1917. Although it does not itself produce ideas and meanings as it only applies them for its own needs, advertising as a source is interesting primarily because it reflects the basic values and fashion trends of its era. The aim of the study is to analyze the possible ways of communicating about the quality of the product in a holistic way. In the course of the work, the author identifies 8 tactics for informing the potential buyer about the quality of goods, and several related categories, such as “authenticity”, “authority”, and “status”. The research focuses on the peculiarities of the language design of information about the quality, as well as the analysis of the reasons for the choice by the authors of the advertising of a particular way of presenting this information. Much attention is also paid to the general characteristics of the development of an advertising text at the turn of the twentieth century. An analysis of the tactics of informing the buyer about the quality of the goods also helps draw an approximate “portrait” of the recipient of the advertisement — from rational people, for whom practicality and utility come first, to those who are ready to succumb to manipulation and persuasion choosing a product. This article considers the features of the representation of the category of “quality” in advertising texts at the turn of the twentieth century. The author refers to daily and weekly regional periodicals of the time: Ural’skaia Zhizn’, Ural’skij Listok, Ekaterinburgskaia Nedelia, Delovoi Korrespondent, and Ekaterinburgskaia Gazeta selectively reviewing issues from 1893 to 1917. Although it does not itself produce ideas and meanings as it only applies them for its own needs, advertising as a source is interesting primarily because it reflects the basic values and fashion trends of its era. The aim of the study is to analyze the possible ways of communicating about the quality of the product in a holistic way. In the course of the work, the author identifies 8 tactics for informing the potential buyer about the quality of goods, and several related categories, such as “authenticity”, “authority”, and “status”. The research focuses on the peculiarities of the language design of information about the quality, as well as the analysis of the reasons for the choice by the authors of the advertising of a particular way of presenting this information. Much attention is also paid to the general characteristics of the development of an advertising text at the turn of the twentieth century. An analysis of the tactics of informing the buyer about the quality of the goods also helps draw an approximate “portrait” of the recipient of the advertisement — from rational people, for whom practicality and utility come first, to those who are ready to succumb to manipulation and persuasion choosing a product. |
| Author | Rozhkova, Polina A. |
| Author_xml | – sequence: 1 givenname: Polina A. orcidid: 0000-0002-6198-9719 surname: Rozhkova fullname: Rozhkova, Polina A. |
| BookMark | eNo9kctOwzAQRS0EEuXxBWy8hEWCM37EWZaKR6VKPFTWlp3YbaqSINtFlBUfAj_Hl2BaYHWvZnTPaHQP0G7Xdxahk4LkBZcgztu3F8iBAM2B55ATSnfQALgsM1FBtZs8QJkBSLqPjkNYEEJAlgIqPkBvD_bZ22C7qGPbd7h3OM4t_nr_uF_pZRvXX--feKSjnfV-jdtusx02L9bHNrTdDE_ta_xLTVf-nwAkzvEocVcpd3qhg21w4j96vcR36WI4O0J7Ti-DPf7VQ_R4dTkd3WST2-vxaDjJamAkZtpRklwteENEEimM5Q0zRQEOJGm4BlIB0UzUJSs1M9Q1haOsYLLUVjB6iMZbbtPrhXr27ZP2a9XrVm0GvZ8pnb6pl1YRzog2zBlaUVZJZqSUlZFCGOAlGJdYdMuqfR-Ct-6fVxC1aUP9tKF-2lDAFajUBv0GBWCAng |
| ContentType | Journal Article |
| CorporateAuthor | Ural Federal University |
| CorporateAuthor_xml | – name: Ural Federal University |
| DBID | AAYXX CITATION DOA |
| DOI | 10.15826/izv2.2023.25.2.033 |
| DatabaseName | CrossRef DOAJ Directory of Open Access Journals |
| DatabaseTitle | CrossRef |
| DatabaseTitleList | CrossRef |
| Database_xml | – sequence: 1 dbid: DOA name: DOAJ Directory of Open Access Journals url: https://www.doaj.org/ sourceTypes: Open Website |
| DeliveryMethod | fulltext_linktorsrc |
| EISSN | 2587-6929 |
| EndPage | 225 |
| ExternalDocumentID | oai_doaj_org_article_0540ab4fb3934984b8889b866b2572bf 10_15826_izv2_2023_25_2_033 |
| GroupedDBID | 642 AAYXX ADBBV ALMA_UNASSIGNED_HOLDINGS BCNDV CITATION GROUPED_DOAJ |
| ID | FETCH-LOGICAL-c240t-af30c24c65d064c686be5d4b112f280d5a20920a46c747a4b3fd1f341487ae643 |
| IEDL.DBID | DOA |
| ISICitedReferencesCount | 0 |
| ISICitedReferencesURI | http://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=Summon&SrcAuth=ProQuest&DestLinkType=CitingArticles&DestApp=WOS_CPL&KeyUT=001029344000009&url=https%3A%2F%2Fcvtisr.summon.serialssolutions.com%2F%23%21%2Fsearch%3Fho%3Df%26include.ft.matches%3Dt%26l%3Dnull%26q%3D |
| ISSN | 2227-2283 |
| IngestDate | Fri Oct 03 12:40:20 EDT 2025 Sat Nov 29 03:22:34 EST 2025 |
| IsDoiOpenAccess | true |
| IsOpenAccess | true |
| IsPeerReviewed | true |
| IsScholarly | true |
| Issue | 2 |
| Language | English |
| LinkModel | DirectLink |
| MergedId | FETCHMERGED-LOGICAL-c240t-af30c24c65d064c686be5d4b112f280d5a20920a46c747a4b3fd1f341487ae643 |
| ORCID | 0000-0002-6198-9719 |
| OpenAccessLink | https://doaj.org/article/0540ab4fb3934984b8889b866b2572bf |
| PageCount | 15 |
| ParticipantIDs | doaj_primary_oai_doaj_org_article_0540ab4fb3934984b8889b866b2572bf crossref_primary_10_15826_izv2_2023_25_2_033 |
| PublicationCentury | 2000 |
| PublicationDate | 2023-01-01 |
| PublicationDateYYYYMMDD | 2023-01-01 |
| PublicationDate_xml | – month: 01 year: 2023 text: 2023-01-01 day: 01 |
| PublicationDecade | 2020 |
| PublicationTitle | Izvestiâ Uralʹskogo federalʹnogo universiteta. Seriâ 2, Gumanitarnye nauki |
| PublicationYear | 2023 |
| Publisher | Ural Federal University Press |
| Publisher_xml | – name: Ural Federal University Press |
| SSID | ssj0002876295 |
| Score | 2.205957 |
| Snippet | This article considers the features of the representation of the category of “quality” in advertising texts at the turn of the twentieth century. The author... This article considers the features of the representation of the category of “quality” in advertising texts at the turn of the twentieth century. The author... |
| SourceID | doaj crossref |
| SourceType | Open Website Index Database |
| StartPage | 211 |
| SubjectTerms | качество товара рекламный дискурс рекламный текст речевое взаимодействие речевое воздействие речевые тактики рубеж xix–xx вв тенденции в развитии рекламы |
| Title | Representation of the “Quality” Category in the Advertising Text of the Turn of the 20th Century (Based on Ural Press) |
| URI | https://doaj.org/article/0540ab4fb3934984b8889b866b2572bf |
| Volume | 25 |
| WOSCitedRecordID | wos001029344000009&url=https%3A%2F%2Fcvtisr.summon.serialssolutions.com%2F%23%21%2Fsearch%3Fho%3Df%26include.ft.matches%3Dt%26l%3Dnull%26q%3D |
| hasFullText | 1 |
| inHoldings | 1 |
| isFullTextHit | |
| isPrint | |
| journalDatabaseRights | – providerCode: PRVAON databaseName: DOAJ Directory of Open Access Journals customDbUrl: eissn: 2587-6929 dateEnd: 99991231 omitProxy: false ssIdentifier: ssj0002876295 issn: 2227-2283 databaseCode: DOA dateStart: 20110101 isFulltext: true titleUrlDefault: https://www.doaj.org/ providerName: Directory of Open Access Journals |
| link | http://cvtisr.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwrV3LSgMxFA0iLtyIomJ9kYULBadN85jOLG2xuJAi0kJ3YTKTYF1MZWgL7aofoj_XL_HezIzUlRt3YR4hnJvJOXdIziXkxspMqsiiAwBTgbRJJ4gjpwJmhWFxYm1qfaSfO4NBNB7HL1ulvnBPWGkPXALXQkmRGOmMiIWMI2kgZYtNFIYGJhs3DldfUD1bydS7_2UEH7kvuYJnPQP0eKkshxTo6dZktcBDWFw0uWryJhPiFy1tufd7mukfkoNKH9KHclxHZKeYH5PVq9-vWh0TyunUUdBtdLP-LC0wlpv1F-2h58O0WNJJ7u_WpZaBm-gQluD6LaxtX7c5m73RXsk79LYLjJZR6H9UwBD85oy7EzLqPw57T0FVNCFIgZxnQeIEg1YaqgzURhpGobEqkwZ0leMRy1TCWcxZIsMUMolEGuGytgMug8wlsaBPTsluPs3tGaE8BHEhO5BEoZ25UYA8PNxJ2yIDRgtZg9zXmOmP0htDY06BEGuEWCPEmivNNUDcIF3E9edRNLb2FyDcugq3_ivc5__RyQXZx5GVf1Iuye6smNsrspcuICjFtZ9J37fNyco |
| linkProvider | Directory of Open Access Journals |
| openUrl | ctx_ver=Z39.88-2004&ctx_enc=info%3Aofi%2Fenc%3AUTF-8&rfr_id=info%3Asid%2Fsummon.serialssolutions.com&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.atitle=Representation+of+the+%E2%80%9CQuality%E2%80%9D+Category+in+the+Advertising+Text+of+the+Turn+of+the+20th+Century+%28Based+on+Ural+Press%29&rft.jtitle=Izvesti%C3%A2+Ural%CA%B9skogo+federal%CA%B9nogo+universiteta.+Seri%C3%A2+2%2C+Gumanitarnye+nauki&rft.au=Polina+Alekseevna+Rozhkova&rft.date=2023-01-01&rft.pub=Ural+Federal+University+Press&rft.issn=2227-2283&rft.eissn=2587-6929&rft.volume=25&rft.issue=2&rft_id=info:doi/10.15826%2Fizv2.2023.25.2.033&rft.externalDBID=DOA&rft.externalDocID=oai_doaj_org_article_0540ab4fb3934984b8889b866b2572bf |
| thumbnail_l | http://covers-cdn.summon.serialssolutions.com/index.aspx?isbn=/lc.gif&issn=2227-2283&client=summon |
| thumbnail_m | http://covers-cdn.summon.serialssolutions.com/index.aspx?isbn=/mc.gif&issn=2227-2283&client=summon |
| thumbnail_s | http://covers-cdn.summon.serialssolutions.com/index.aspx?isbn=/sc.gif&issn=2227-2283&client=summon |