On Design and Analysis of Funnel Testing Experiments in Webpage Optimization

In webpage optimization, funnel testing is a popular technique for studying the effects of webpage features. This study focuses on how to properly design and analyze the funnel testing experiments. To address the problem, we propose two new design construction methods for funnel testing experiments....

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Vydané v:	Journal of statistical theory and practice Ročník 14; číslo 1
Hlavní autori:	Shen, Sumin, Zhang, Zhiyang, Deng, Xinwei
Médium:	Journal Article
Jazyk:	English
Vydavateľské údaje:	Cham Springer International Publishing 01.03.2020
Predmet:	Algorithms Analysis and Advanced Methodologies in the Design of Experiments Mathematics and Statistics Original Article Probability Theory and Stochastic Processes Statistical Theory and Methods Statistics Fractional factorial design Conversion rate Penalized regression
ISSN:	1559-8608, 1559-8616
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