Development of an Algorithm for Internet Marketing Strategy Implementation: A Case Study in the EU Hotel and Restaurant Sector

This article is dedicated to the development of an algorithm for the implementation readiness of an Internet marketing information technology strategy within the enterprise context, specifically focusing on the EU market's hotel and restaurant services sector. The research adopts modern quantit...

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Vydáno v:	Ingénierie des systèmes d'Information Ročník 28; číslo 6; s. 1549 - 1556
Hlavní autoři:	Kolisnychenko, Tetiana, Sefikhanova, Kateryna, Kapral, Olha, Karpenko, Vitalii, Sylkin, Oleksandr
Médium:	Journal Article
Jazyk:	angličtina
Vydáno:	Edmonton International Information and Engineering Technology Association (IIETA) 01.12.2023
Témata:	Advertising expenditures Algorithms Artificial intelligence Business models Competition Consumers Cost control Decision making Hotels Information technology Internet Market entry Market strategy Marketing Online advertising Questionnaires Regression models Restaurants Sales Software utilities Statistical analysis Statistical methods Technology
ISSN:	1633-1311, 2116-7125
On-line přístup:	Získat plný text
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