Exploring Environmental Message Framing on Consumer Skepticism, Pro-Environmental Attitudes, and Purchase Intentions Within Green Restaurants: A Study of Green Advertising

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Bibliographic Details
Published in:Journal of global marketing pp. 1 - 14
Main Authors: Wareebor, Sukanya, Suttikun, Chompoonut, Mahasuweerachai, Patcharaporn
Format: Journal Article
Language:English
Published: 28.10.2025
ISSN:0891-1762, 1528-6975
Online Access:Get full text
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Description
ISSN:0891-1762
1528-6975
DOI:10.1080/08911762.2025.2577962