Conveying Closeness and Expertise Through Influencer Communication Styles: Implications for Influencer Marketing Effectiveness
Saved in:
| Published in: | Journal of Internet commerce pp. 1 - 37 |
|---|---|
| Main Authors: | , |
| Format: | Journal Article |
| Language: | English |
| Published: |
08.09.2025
|
| ISSN: | 1533-2861, 1533-287X |
| Online Access: | Get full text |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| ISSN: | 1533-2861 1533-287X |
|---|---|
| DOI: | 10.1080/15332861.2025.2553912 |