A Tailored Pricing Strategy for Different Types of Users in Hybrid Carsharing Systems
Considering the characteristics of different types of users in hybrid carsharing systems, in which sharing autonomous vehicles (SAVs) and conventional sharing cars (CSCs) coexist, a tailored pricing strategy (TPS) is proposed to maximize the operator’s profit and minimize all users’ costs. The fleet...
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| Published in: | Algorithms Vol. 15; no. 5; p. 172 |
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| Main Authors: | , , |
| Format: | Journal Article |
| Language: | English |
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20.05.2022
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| ISSN: | 1999-4893, 1999-4893 |
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| Abstract | Considering the characteristics of different types of users in hybrid carsharing systems, in which sharing autonomous vehicles (SAVs) and conventional sharing cars (CSCs) coexist, a tailored pricing strategy (TPS) is proposed to maximize the operator’s profit and minimize all users’ costs. The fleet sizes and sizes of SAVs’ stations are also determined simultaneously. A bi-objective nonlinear programming model is established, and a genetic algorithm is applied to solve it. Based on the operational data in Lanzhou, China, carsharing users are clustered into three types. They are loyal users, losing users, and potential users, respectively. Results show the application of the TPS can help the operator increase profit and attract more users. The loyal users are assigned the highest price, while they still contribute the most to the operator’s profit with the highest number of carsharing trips. The losing users and potential users are comparable in terms of the number of trips, while the latter still makes more profit. |
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| AbstractList | Considering the characteristics of different types of users in hybrid carsharing systems, in which sharing autonomous vehicles (SAVs) and conventional sharing cars (CSCs) coexist, a tailored pricing strategy (TPS) is proposed to maximize the operator’s profit and minimize all users’ costs. The fleet sizes and sizes of SAVs’ stations are also determined simultaneously. A bi-objective nonlinear programming model is established, and a genetic algorithm is applied to solve it. Based on the operational data in Lanzhou, China, carsharing users are clustered into three types. They are loyal users, losing users, and potential users, respectively. Results show the application of the TPS can help the operator increase profit and attract more users. The loyal users are assigned the highest price, while they still contribute the most to the operator’s profit with the highest number of carsharing trips. The losing users and potential users are comparable in terms of the number of trips, while the latter still makes more profit. |
| Author | Zhao, Xiaomei Lu, Rongqin Wang, Yingqi |
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| Copyright | 2022 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. |
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| SubjectTerms | Automobiles Autonomous vehicles Car sharing Case studies conventional sharing cars Genetic algorithms hybrid carsharing systems Hybrid systems Incentives Maintenance costs Nonlinear programming Price elasticity Pricing Profits sharing autonomous vehicles tailored pricing strategy Travel user clustering |
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