The weight of a review: Assessing Booking.com’s new scoring system
This study examines Booking.com’s January 2025 update to its review scoring system, which shifts from an arithmetic mean of all guest reviews over the past 3 years to a weighted algorithm. The new system prioritizes recent reviews while reducing the impact of older ones. Using a sample of 100 Spanis...
Uloženo v:
| Vydáno v: | Tourism and hospitality research |
|---|---|
| Hlavní autoři: | , , |
| Médium: | Journal Article |
| Jazyk: | angličtina |
| Vydáno: |
29.09.2025
|
| ISSN: | 1467-3584, 1742-9692 |
| On-line přístup: | Získat plný text |
| Tagy: |
Přidat tag
Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!
|
| Shrnutí: | This study examines Booking.com’s January 2025 update to its review scoring system, which shifts from an arithmetic mean of all guest reviews over the past 3 years to a weighted algorithm. The new system prioritizes recent reviews while reducing the impact of older ones. Using a sample of 100 Spanish hotels and 74,882 reviews, we identify the weighting scheme: 85% for reviews from the last 12-month period, 10% for previous year, and 5% for the year before that. Our findings indicate a minimal overall impact on hotel ratings, with most properties undergoing a variation of less than 0.1 points out of 10. While the updated system provides a more dynamic reflection of current service quality, it also introduces risks, such as increased vulnerability to fraudulent reviews and short-term fluctuations. This change poses challenges for academic studies on hotel reputation and highlights the need for greater transparency in algorithmic scoring systems. |
|---|---|
| ISSN: | 1467-3584 1742-9692 |
| DOI: | 10.1177/14673584251384011 |