Augmented reality integration in Jordanian fast-food apps: Enhancing brand identity and customer interaction amidst digital transformation
This study looked at how adding augmented reality (AR) to Jordanian fast-food apps during the pandemic impacts brand identity, consumer views, and interactions. It wanted to see if AR strengthens brand connections or leads to brand dilution concerns in the industry. The research utilized a qualitati...
Saved in:
| Published in: | Journal of Infrastructure, Policy and Development Vol. 8; no. 5; p. 3856 |
|---|---|
| Main Authors: | , |
| Format: | Journal Article |
| Language: | English |
| Published: |
29.04.2024
|
| ISSN: | 2572-7923, 2572-7931 |
| Online Access: | Get full text |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Be the first to leave a comment!