Стратегия убеждения и тактики ее реализации в рекламных текстах о достопримечательностях Беларуси

The article analyzes the language of an advertising text in the context of selection of strategies and tactics of speech manipulation. In connection with the development of international tourism in Belarus, it is interesting to describe the strategy of persuasion and tactics of its implementation in...

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Vydáno v:Acta Universitatis Lodziensis. Folia linguistica rossica číslo 17; s. 99 - 109
Hlavní autor: Triguk, Marina
Médium: Journal Article
Jazyk:angličtina
ruština
Vydáno: Lodz Wydawnictwo Uniwersytetu Łódzkiego 01.01.2019
Lodz University Press
University of Łódź
Témata:
Advertisements
Advertising
Belarusian language
Consumers
Destinations
Effectiveness
Language
Language studies
Manipulation
Marketing / Advertising
Persuasion
Pragmatics
Sampling
Speech
Strategies
Tactics
Tourism
Tourist attractions
аргументация
речевое воздействие
речевые стратегии
речевые тактики
стратегия убеждения
язык рекламы
Belarus
advertising language
argumentation
strategy of persuasion
linguistic manipulation
speech strategies
speech tactics
ISSN:1731-8025, 2353-9623
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Shrnutí:The article analyzes the language of an advertising text in the context of selection of strategies and tactics of speech manipulation. In connection with the development of international tourism in Belarus, it is interesting to describe the strategy of persuasion and tactics of its implementation in advertising texts about Belarus’s popular destinations. The research employed the method of selective sampling, descriptive method, and stylistic method. The study describes the tactics of implementing the strategy of persuasion, establishes the linguistic means of implementing it and their pragmatic role. In conclusion, the author highlights the diversity of use of persuasion strategy tactics in advertising texts about Belarusian attractions. Multi-level language tools are used to implement the strategy with a view to influencing tourist consumers at logical and emotional levels and ensuring effective management of their opinion.
Bibliografie:ObjectType-Article-1
SourceType-Scholarly Journals-1
ObjectType-Feature-2
content type line 14
ISSN:1731-8025
2353-9623
DOI:10.18778/1731-8025.17.09