Examining Speech Acts in Jordanian Advertising Pragmatic Functions, Linguistic Features, and Rhetorical Devices

This qualitative study aims to investigate the persuasive speech acts used by Jordanian advertisers in fashion, food, and technology print advertisements. The selected advertisements were transcribed and analyzed using NVivo. Commercial speech acts were classified using Searle’s (1979) taxonomy of a...

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Bibliographic Details
Published in:	Journal of ethnic and cultural studies Vol. 10; no. 5; pp. 212 - 223
Main Author:	Rababah, Luqman
Format:	Journal Article
Language:	English
Published:	Istanbul Hasan Aydin 19.12.2023 Yildiz Technical University
Subjects:	Advertisements Advertising Brand loyalty Classification Communication Consumer goods Consumers Cultural differences Cultural factors Culture Customers Data Analysis Decision making Directives Emotions Informed consent Language Linguistics Literature reviews Marketing Metaphor Original Manuscript Power Pragmatics Qualitative research Quality Researcher subject relations Rhetorical figures Speech Speech acts Taxonomy Technology Television advertising
ISSN:	2149-1291, 2149-1291
Online Access:	Get full text
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