Consumer responses to gustatory augmentation in low-sodium foods

Reducing high sodium intake is a critical issue, but low-sodium foods are often less favored by consumers. To address this, companies are developing gustatory augmentation products as a potential solution (e.g., products that use microcurrents to stimulate taste receptors in the mouth), which enhanc...

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Vydané v:	Journal of business research Ročník 203; s. 115832
Hlavní autori:	Qin, Yu, Velasco, Carlos, Motoki, Kosuke
Médium:	Journal Article
Jazyk:	English
Vydavateľské údaje:	Elsevier Inc 01.01.2026
Predmet:	Gustatory augmentation Self-perceptions Social context Sodium reduction Sodium reduction Gustatory augmentation Social context Self-perceptions
ISSN:	0148-2963
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