Consumer responses to gustatory augmentation in low-sodium foods

Reducing high sodium intake is a critical issue, but low-sodium foods are often less favored by consumers. To address this, companies are developing gustatory augmentation products as a potential solution (e.g., products that use microcurrents to stimulate taste receptors in the mouth), which enhanc...

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Bibliographic Details

Published in:	Journal of business research Vol. 203; p. 115832
Main Authors:	Qin, Yu, Velasco, Carlos, Motoki, Kosuke
Format:	Journal Article
Language:	English
Published:	Elsevier Inc 01.01.2026
Subjects:	Gustatory augmentation Self-perceptions Social context Sodium reduction Sodium reduction Gustatory augmentation Social context Self-perceptions
ISSN:	0148-2963
Online Access:	Get full text
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