DIGITALAGE: CREATIVITY VS. CREATION

The article substantiates the semantic differences between the concepts “creativity” and “creation” (from the Latin cretio - creation). These terms largely determine the development of the Information society, the digital economy, where the need for implementation of innovative projects correlates w...

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Veröffentlicht in:Vestnik Rossiĭskogo universiteta druzhby narodov. Serii͡a︡ Literaturovedenie, zhurnalistika Jg. 22; H. 4; S. 650 - 659
1. Verfasser: Urazova, S.L.
Format: Journal Article
Sprache:Englisch
Veröffentlicht: Peoples’ Friendship University of Russia (RUDN University) 01.12.2017
Schlagworte:
информационное общество
когнитивная лингвистика
контент
креативность
медиаотрасль
медиапроизводство
ремесло
творчество
ISSN:2312-9220, 2312-9247
Online-Zugang:Volltext
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Abstract The article substantiates the semantic differences between the concepts “creativity” and “creation” (from the Latin cretio - creation). These terms largely determine the development of the Information society, the digital economy, where the need for implementation of innovative projects correlates with the leading signs - originality, novelty, efficiency, interactivity, productivity, because it is necessary for civilizational advancement. For the media industry, which is residing the significant reforms at the digital age, these concepts are not less important.These terms are opposed to primitive patterns and stereotypes at the production of media. These terms also relate to the language’s opposition - “craft - creation”, which the understanding of the semantic values produces the relevant competencies among producers of media products. The article reveals the contradictions that are raised as a result of choice in favor to craftsmanship, justifies the influence of stereotypes on the modern media market.
AbstractList The article substantiates the semantic differences between the concepts “creativity” and “creation” (from the Latin cretio - creation). These terms largely determine the development of the Information society, the digital economy, where the need for implementation of innovative projects correlates with the leading signs - originality, novelty, efficiency, interactivity, productivity, because it is necessary for civilizational advancement. For the media industry, which is residing the significant reforms at the digital age, these concepts are not less important.These terms are opposed to primitive patterns and stereotypes at the production of media. These terms also relate to the language’s opposition - “craft - creation”, which the understanding of the semantic values produces the relevant competencies among producers of media products. The article reveals the contradictions that are raised as a result of choice in favor to craftsmanship, justifies the influence of stereotypes on the modern media market.
Author Urazova, S.L.
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CorporateAuthor Academy of Media Industry Octobrskay str., 105, corp. 2, Moscow, Russia, 127521
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Snippet The article substantiates the semantic differences between the concepts “creativity” and “creation” (from the Latin cretio - creation). These terms largely...
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StartPage 650
SubjectTerms информационное общество
когнитивная лингвистика
контент
креативность
медиаотрасль
медиапроизводство
ремесло
творчество
Title DIGITALAGE: CREATIVITY VS. CREATION
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