Strategic Planning in the Age of Mobile Food Delivery Apps

This study aims to examine the effect of strategic planning on businesses' performance in the context of companies that use mobile food delivery apps in Erbil. The research observes how the various components of strategic planning (mission and vision, internal and external factor analysis, impl...

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Published in:Mağallaẗ ğāmiʻaẗ Ğīhān- Arbīl li-l-ʻulūm al-insāniyyaẗ wa-al-iğtimāʻiyyaẗ Vol. 9; no. 1; pp. 169 - 177
Main Author: Shareef, Raad A.
Format: Journal Article
Language:Arabic
English
Published: Cihan University-Erbil 20.05.2025
Subjects:
Business performance
Mission
Mobile food delivery apps
Strategic planning
Vision
ISSN:2707-6342, 2707-6342
Online Access:Get full text
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Abstract This study aims to examine the effect of strategic planning on businesses' performance in the context of companies that use mobile food delivery apps in Erbil. The research observes how the various components of strategic planning (mission and vision, internal and external factor analysis, implementation, controlling and evaluation strategy) relate with the performance of companies that use mobile food delivery platforms. A survey questionnaire was distributed among 95 managers and team supervisors of (Lezzoo, Talabat, Talabatey, and TipTop) and 72 valid responses were obtained (75.78% response rate). Data were analysed with SPSS (version 26) using descriptive analysis, factor analysis, correlation analysis, and regression analysis. These results indicate a positive and significant association between strategic planning variables and business performance, thus confirming the four hypotheses.
AbstractList This study aims to examine the effect of strategic planning on businesses' performance in the context of companies that use mobile food delivery apps in Erbil. The research observes how the various components of strategic planning (mission and vision, internal and external factor analysis, implementation, controlling and evaluation strategy) relate with the performance of companies that use mobile food delivery platforms. A survey questionnaire was distributed among 95 managers and team supervisors of (Lezzoo, Talabat, Talabatey, and TipTop) and 72 valid responses were obtained (75.78% response rate). Data were analysed with SPSS (version 26) using descriptive analysis, factor analysis, correlation analysis, and regression analysis. These results indicate a positive and significant association between strategic planning variables and business performance, thus confirming the four hypotheses.
Author Shareef, Raad A.
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Snippet This study aims to examine the effect of strategic planning on businesses' performance in the context of companies that use mobile food delivery apps in Erbil....
This study aims to examine the effect of strategic planning on businesses' performance in the context of companies that use mobile food delivery apps in Erbil....
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StartPage 169
SubjectTerms Business performance
Mission
Mobile food delivery apps
Strategic planning
Vision
Title Strategic Planning in the Age of Mobile Food Delivery Apps
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